Every memorable visitor experience begins with people.

A welcoming hotel associate.

A knowledgeable attraction employee.

A restaurant manager leading a great team.

A destination ambassador proudly sharing local recommendations.

Behind every successful destination are individuals who continually invest in learning, growth, and professional development.

That's why Visit OKC created this learning environment.

This platform supports tourism ambassadors, hospitality professionals, frontline employees, managers, community advocates, and industry partners by providing opportunities to build destination knowledge, strengthen professional skills, and advance their careers.

Because investing in people creates stronger organizations, better visitor experiences, and more vibrant communities.

More Than Training

The tourism industry continues to evolve.

Visitor expectations change.

Technology advances.

Workplaces grow more complex.

Communities become more connected.

Success requires more than knowledge alone.

It requires continuous learning.

The Visit OKC learning environment combines destination-specific education with a broad catalog of professional development opportunities designed to help individuals strengthen both tourism expertise and workplace skills.

Learning topics may include:

  • Visitor Experience Excellence
  • Leadership Development
  • Customer Service
  • Communication Skills
  • Team Collaboration
  • Diversity and Inclusion
  • Emotional Intelligence
  • Problem Solving
  • Professional Growth
  • Tourism and Hospitality Knowledge

Together, these skills help create stronger teams and better experiences for visitors.

Developing Tourism Ambassadors

One of the most valuable investments a destination can make is developing informed and engaged ambassadors.

Tourism ambassadors help visitors:

  • Discover local experiences
  • Navigate the destination
  • Feel welcomed and valued
  • Connect with community culture
  • Build memorable experiences

Tourism ambassadors may work in hotels, attractions, restaurants, transportation, events, retail, visitor services, or countless other roles.

What they share is a commitment to hospitality and a passion for helping visitors experience the best of Oklahoma City.

Tourism ambassador training helps build the knowledge and confidence needed to represent a destination with pride.

The Learn Tourism Approach

This learning environment was developed in partnership with Learn Tourism, a nonprofit organization dedicated to advancing tourism through education, workforce development, instructional design, and learning technology.

Learn Tourism worked alongside Visit OKC to help create a scalable learning environment that supports both destination education and professional growth.

Our partnership includes:

Instructional Design

Applying adult learning science and behavioral psychology to create engaging and effective learning experiences.

Learning Experience Technology

Providing the platform infrastructure that supports learners, administrators, reporting, and long-term program growth.

Workforce Development Strategy

Helping organizations create educational pathways that support employee development and organizational goals.

Learning Analytics

Providing data and insights that help measure engagement, participation, completion, and program effectiveness.

Ongoing Support

Helping ensure the learning environment remains accessible, effective, and aligned with organizational objectives.

Built on Learning Science

Learn Tourism combines expertise in:

  • Adult Learning Science
  • Tourism Education
  • Behavioral Psychology
  • Instructional Design
  • Workforce Development
  • Hospitality Training
  • Leadership Development
  • Learning Technology

Our team applies research-backed methodologies in adult education, behavioral science, and instructional design to create learning experiences that engage learners and encourage meaningful behavior change.

Unlike generic learning providers, Learn Tourism focuses exclusively on tourism, hospitality, destination organizations, and community engagement.

This specialization helps create learning experiences that reflect the realities of today's visitor economy.

Learning Supports Career Growth

Professional development benefits individuals, organizations, and destinations.

Continuous learning helps people:

Strengthen Workplace Skills

Building capabilities that improve performance and confidence.

Develop Leadership Capacity

Preparing current and future leaders for greater responsibility.

Improve Visitor Experiences

Creating more meaningful and memorable interactions.

Advance Tourism Careers

Supporting professional growth within hospitality and tourism industries.

Build Organizational Excellence

Helping teams work more effectively and achieve stronger outcomes.

Learning is one of the most important investments organizations can make in their people.

About Learn Tourism

Learn Tourism is a nonprofit organization dedicated to advancing tourism through innovative educational practices, workforce development initiatives, instructional design, and learning technology.

Today, Learn Tourism supports more than 65 destination and tourism learning environments across North America and beyond.

Our work includes:

  • Tourism Ambassador Programs
  • Tourism Workforce Development
  • Hospitality Education
  • Professional Development Programs
  • Leadership Development
  • Visitor Experience Training
  • Learning Experience Platform Technology
  • Instructional Design
  • Course Development
  • Learning Analytics and Reporting

Through online learning, webinars, conferences, destination-specific training programs, consulting services, and educational technology solutions, Learn Tourism helps destinations transform learning into action.

Frequently Asked Questions

What is a tourism ambassador?

A tourism ambassador is someone who helps create positive visitor experiences by sharing destination knowledge, providing recommendations, answering questions, and representing their community with pride.

Why is professional development important in tourism?

Professional development helps individuals strengthen workplace skills, improve visitor interactions, advance their careers, and contribute more effectively to their organizations.

What is tourism workforce development?

Tourism workforce development focuses on helping individuals gain the skills, knowledge, and confidence needed to succeed in hospitality, tourism, visitor services, events, and related industries.

What role does Learn Tourism play?

Learn Tourism provides instructional design expertise, learning experience technology, workforce development strategy, learning analytics, and ongoing support that help organizations deliver impactful educational experiences.

What is Learn Tourism?

Learn Tourism is a nonprofit organization specializing in tourism education, workforce development, tourism ambassador programs, instructional design, learning technology, and professional development for tourism professionals.

Continue Learning

The most successful tourism professionals never stop learning.

Whether you're developing leadership skills, strengthening visitor experience knowledge, participating in a tourism ambassador program, or exploring new career opportunities, every course is an investment in your future.

Explore More from Learn Tourism

  • Tourism Ambassador Programs
  • Tourism Workforce Development
  • Leadership Development for Tourism Professionals
  • Visitor Experience Training
  • Hospitality Education
  • Professional Development Courses
  • Learn Tourism 365
  • Learning Experience Platform Solutions
  • The Business Class Podcast
  • Learn Tourism Conference

Explore LearnTourism.org